The Touch Marketing

Training Courses

Touch Marketing offers a variety of learning opportunities focused on assisting real estate people with their use of the Internet and Social Media. We have provided training experiences for thousands of earl estate agents in dozens of Real Estate Boards across North America. Our goal is to help you understand what is taking place in this fast-changing environment and how to put into practice the most useful and current tools for your real estate practice.

With more than fifty combined years of real estate and software experience, we do not just jump on the latest time-wasting bandwagons. We work with you to exchange important content in meaningful online conversations that will build your business and presence in the community.

All of our learning opportunities are available in several formats: large-group presentations, seminars, ‘bootcamps’, webinars, and one-on-one sessions. Some of our clients enjoy having a customized learning plan prepared for them.

Level 1
Facebook Basics
A lot of people know about Facebook. Do you know how to use Facebook effectively for real estate? Learn to use Facebook for your real estate business, build referral networks, and set yourself above your competition with a maximized profile and Business Page. Learn Facebook best practices and reputation management tools and techniques.

Google Plus Basics
Google Plus is coming on strong in its first year and adding millions of users. It is quickly becoming a communication tool for business with features such as Hangouts which will have innovative uses for real estate. Be sure to find out what all the buzz is about.

LinkedIn Basics
LinkedIn is a site for social interaction and content primarily geared to businesspeople. We teach you how to avoid the common LinkedIn mistakes, and properly showcase experience and attract the right connections. Learn to build a real estate referral network quickly and understand cross promotion, and driving traffic to your website.

Twitter Basics
Twitter is for exchanging short, quick messages that allow people to stay current with one another. We show you how to set up a search engine optimized Twitter profile and learn how it can amplify your Real Estate marketing efforts with the three types of Twitter communication. Learn tools for reputation and brand monitoring, as well as how to conduct advanced targeted searches to quickly build a network.

YouTube Basics
Youtube is for publishing and viewing videos. Many people go to Youtube for entertainment. For real estate people who show properties, Youtube is a valuable tool for posting visual information. We teach you how to set your channel up to be found online by using keyword optimization strategies. Learn time saving, and network building tips and tricks, including how to leverage videos from other sources to add content to your channel.

Blogging Basics
Blogging is for the real estate person who wants to offer more detailed content, including writing, photos, and video for their visitors. We help you to understand some of the more surprising benefits of blogging, and where and how to create and find useful content. Use syndication tools to share and cross-promote content across networks. Expect to leave this course with practical tips to engage and encourage blog response.
Level 2
Facebook 2
Understand how to target posts to specific users with targeted lists and privacy settings. Know how to utilize Facebook Insights to enhance engagement and tailor your strategy. Understand the value of Facebook ads and targeted demographics. Integrate useful Facebook applications to develop an interactive community.

LinkedIn 2
Learn to connect with corporate profiles, and understand creating, belonging, and interacting with Groups. Understand the value of Questions & Answers to increase engagement and establish yourself as the go-to professional in your market.

Twitter 2
Implement your keyword strategy on Twitter to build your network and boost engagement. Utilize Twitter list strategies and know how to drive traffic to your other networks. Understand further the three types of communication and the use of hash tags for more targeted conversations.

YouTube 2
Know how to effectively use all the Channel modules. Learn to develop popular content, and get creative with testimonials. Dive further into syndication tools to save time.

Blogging 2
Become comfortable with doing video blogs, and how to properly borrow content from other bloggers. Utilize SEO in text and video, and commenting and link backs. Also learn to integrate your blog with Facebook, and get found on blog registries.

Special Topics

Developing an Online Strategy
Attract prospects by learning to post engaging content and establishing yourself as an expert in your market. Learn to maximize your web presence efforts with syndication tools, and manage all social marketing with shortcuts and systems.

Online Marketing – Bringing it all together
Ensure past, current and future clients stay with you by developing a plan. Have a plan and manage your own social marketing campaigns, and understand how to continually increase your web presence. Learn to use analytic tools to make the best strategic decisions.

Managing & Monitoring your Reputation
Master the 7 key components to effective branding. Learn tools to monitor what’s being said about you on the web, and how to manage negative feedback. Choose a tool you’re comfortable with to ensure effective time management.

The New Rules – Social Sales
Understand the difference between Outbound and Inbound marketing and how it can set you apart from your competition. Know how to engage in conversational marketing and convert leads to sales with social strategies.

Search Marketing – SEO
This is the key to your online presence. Gain insight to the 5 keys to every webpage, and enhance your website, social networks and blog to improve SEO and Google ranking. Evaluate your SEO progress and set goals. Getting found online is the secret to customer retention and creating new leads.

Advanced Weaponry – Tech Tools
Appreciate Social Bookmarking and how to incorporate it into your social marketing strategy. Dig deeper into analytics, and how to use article writing sites and PR releases. Learning how to measure your return on investment in your online marketing efforts will ensure you make effective use of your most valuable resource – time!