Do you need to take a course to learn how to use websites and social media for real estate? via: creative commons ; Maybe you should take a course, or maybe not. It depends on what your goals are. Yes, you should take a course, if: 1.You have a real estate marketing plan. 2. You [...]
Do You Need to Take a Course to Learn about Websites and Social Media?
May 14, 2012 By Leave a Comment
Thoughts on REbarcamp and Realtor Quest 2012
May 7, 2012 By Leave a Comment
This has been a busy week here in Toronto, Canada for real estate people and the vendors who love them. REbarcamp was on Tuesday May 1 and Realtor Quest on Wednesday and Thursday, May 2 and 3. Again this year, it was good to see that event organizers were striving to maintain a balance between [...]
Ever had anyone complain about you on the Internet?
April 25, 2012 By Leave a Comment
Yes, you have. What is taking place these days between the Competition Bureau and the mainstream Canadian real estate industry (particular TREB) can be understood as a form of online complaint. A key challenge is how real estate listing information will be available over the Internet. It is tough when the government starts to mess [...]
Spring Cleaning for the Tech-Savvy Real Estate Agent, Part 3
April 16, 2012 By Leave a Comment
Your smartphone and laptop serve you day in and day out, and what thanks do they get? What about your tablets, USB sticks, back up devices, e-readers, music and video players, hook ups for televisions, bluetooth devices, and whatever new and amazing gadget that Apple will be coming out with next. It is absolutely incredible [...]
Spring Cleaning for the Tech-Savvy Real Estate Agent, Part 2
April 16, 2012 By Leave a Comment
Have you been ‘borrowing’ stuff you find on the Internet for your Real Estate Website?
March 29, 2012 By Leave a Comment
I love real estate websites and social media pages with barrels full of good-quality video, photos, and text. The reason we do not see much of this? It is a monumental challenge to come up with fresh, interesting, original, local content on a regular basis. So what is a busy real estate person to do? [...]
Shopping for Real Estate Brokerage Software, Part 3
March 23, 2012 By Leave a Comment
In this final installment on real estate brokerage software, I would like to review two important software building blocks for financial management and contact management. ; Accounting software is an important purchase, whether you purchase the ubiquitous Quickbooks, Netsuite, or other general accounting software or an industry-specific offering from a vendor such as Lone Wolf. [...]
Five Tips For Managing The Internet During The Busy Spring Real Estate Market
March 16, 2012 By Leave a Comment
In many real estate markets, a fabulous ‘Spring Market’ is already warming up. ; Through a quiet winter, many agents and brokers have worked on their websites, blogs and social media pages. Now, that activity is picking up, you want to get out there and meet some people and make deals. So…. just when a [...]
Shopping for Real Estate Brokerage Software, Part 2
March 9, 2012 By Leave a Comment
With software shopping, there is never an end in sight. There are no perfect solutions, there are so many options that it is easy to miss something good, and there is always something better coming up just around the corner. Of the options that I reviewed, I liked Propertybase the best. (You will notice that [...]
Facebook Timeline for Business Pages (Facebook Pages) coming March 30, 2012
March 5, 2012 By Leave a Comment
Facebook will dramatically change the appearance of business pages on March 30, 2012 (although you can make the change earlier, if you wish). All pages will automatically be changed to the new timeline format on that date. If you have not already done so, please call us and bring us into your process for updating [...]
Shopping for Brokerage Real Estate Software
February 28, 2012 By Leave a Comment
This week, one of our much-loved and appreciated clients asked us to look at the range of options that are available in real estate software for brokerages. What the client is struggling with is how difficult it is to evaluate brokerage-level software. How can you compare? How can you tell what is going to work [...]
Review of Cityblast.com: Social Media Listing Service
February 17, 2012 By Leave a Comment
This service was inevitable. It offers an opportunity to advertise your listings on the personal Facebook, Twitter, and LinkedIn pages of other agents who have agreed to participate in the service. In turn, they advertise their listings on your pages. The service is automated, so all you need to do is post your listings to [...]
Pinterest: Do you have a flair for interior design, architecture, and home decor?
February 11, 2012 By Leave a Comment
Pinterest is on the cutting edge of the newest and hottest trend in social media. If you are a real estate agent with a passion for home decor, architecture, and interior design, I would suggest that you take a look at Pinterest. Pinterest offers a service that allows you (and millions of others!) to set [...]
Have you seen what they are writing about you on Twitter?
February 3, 2012 By Leave a Comment
When our friends, colleagues, and customers in the real estate business talk about Social Media, they are usually looking for ways to get their messages out into the real estate marketplace. Certainly an enterprising real estate salesperson and brokerage can find great ways to get messages out through Social Media. With Twitter, for example, [...]
Great Real Estate Blogs
January 28, 2012 By Leave a Comment
Thanks so much for your many responses to requests for good real estate blogs. To point out a few: Michelle Smith’s Corbett Connector is outstanding. Michelle’s blog is currently running a series of posts on people (Real live people on a real estate agent’s blog! And not just people who are giving the agent a testimonial [...]
Should I be following your real estate blog?
January 20, 2012 By Leave a Comment
Do you have an excellent real estate blog? Or do you follow some really good real estate blogs? Image via bluebison.net I would love to find and follow some new real estate blogs with original content and great photos and video. If you do a great blog or know about some great real estate blogs, [...]
Guide to setting up a Twitter Account
June 23, 2011 By 3 Comments
1) Go to www.twitter.com and fill out the fields on the right side of the screen Input your first and last name (not initials or nickname) Input your email address. (you can log into twitter using either your email address or username) Input a password (6 or more characters) click on ‘Sign up’ 2) Twitter [...]
